Top 5 Beauty Retail Android Apps in Ukraine Q4 2021

The fourth quarter of 2021 saw dynamic performance among the top beauty retail apps on Android in Ukraine. Here’s a closer look at the weekly downloads, revenue, and active user trends for the leading apps in this category, based on data from Sensor Tower.

EVA — гіпермаркет краси showed significant activity in Q4. Weekly downloads fluctuated, peaking at approximately 12.4K in early December before dropping to around 8K by the end of the month. The app’s active users increased steadily from 57.1K at the start of the quarter to a high of 62.9K in late November, before ending the quarter at 55.6K.

Makeup Lab experienced consistent downloads, peaking at nearly 3K in late November. The app's performance remained stable, with a slight dip in downloads towards the end of December, falling to approximately 1.7K.

Watsons Україна saw a varied trend in downloads. Starting with 3.4K weekly downloads at the beginning of the quarter, the app experienced a decline mid-quarter, reaching a low of around 2K in mid-October. However, it recovered to approximately 2.3K by the end of December.

Notino: perfumes and cosmetics had a steady increase in weekly downloads throughout the quarter, peaking at around 2.2K in late November. Active users for the app grew from 5.6K at the beginning of the quarter to a peak of 6.8K in late November, before slightly declining to approximately 5.7K by the end of December.

Золотое Яблоко: косметика had a stable performance in terms of downloads, peaking at 1.8K in early November. The app's active users saw growth in the quarter, rising from 3.9K at the start to a high of 4.4K in late November, before ending the quarter at around 3.9K.

Overall, these beauty retail apps demonstrated varied but generally positive performance trends in Ukraine during Q4 2021. For more detailed insights and data, visit Sensor Tower.